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Continue to ChatUnderstanding brand building processes in an emerging market context: The interplay between Turquality program and the Turkish jewellery companies - https://avesis.metu.edu.tr/yonetilen-tez/771848f8-944b-48e8-9995-07cf2275385e/understanding-brand-building-processes-in-an-emerging-market-context-the-interplay-between-turquality-program-and-the-turkish-jewellery-companies